Eight logos that have evolved for better Eight logos that have evolved for better | Page 4

Amazon ’ s logo evolution is the classic one .
The Amazon ’ s evolution from a small online bookstore to a company that has become an emblem of e-commerce is nothing short of a heroic story . A translucent “ A ” that represented Amazon . com with a pleasing background and solid words written underneath was meant to attract a crowded market of book lovers .
Perhaps , their logo ’ s extensive evolution to a more meaningful symbolism that shows and an arrow from A to Z , implying that you can find anything here is iconic . It is one of the most loved logo by the customers that defines a perfect breakeven of meaningfulness and aesthetics .