Promotion
1. Blog, www.thedresser.posterous.com
Best reviewer
In the blog, there are rooms for events. One of the events is ‘Best
reviewer’ that hold every month. During a month customers can post the
picture and their feelings, and every 7th day of the month the company
choose the one by considering comments and recommend. If someone
get the prize as a best reviewer, the one will get the special gift from The
Dresser, for example from the gift card to discount coupon.
Best co-ordinate suggestion from customers
Every season, the company holds the event for customers. Customers
can suggest during one week the new co-ordinate that uses new items.
After vote, the most popular suggestion will register at the official blog,
and The Dresser will offer the co-ordinate as buying new items.
2. Social media
Facebook
Social network service is very effective way to make friendly
relationship between the company and customers, especially facebook.
Push the ‘like’ The Dresser page is promotion for only facebook. This
promotion can use for several ways, which are for new arrivals and
holing events including blog events. The more social media the company
uses, the more information is exposed, so connecting each social media
is important way at the marketing.