Advertisement and Promotion
Advertisement
1. Flyer
Flyer is specially designed for advertising what The Dresser is to let the
customers recognize the company.
Hand out flyer in front of the library of university.
Also, The Dresser can use this flyer to plug at inside of newspaper or
magazine.
2. Printed advertisement
Printed advertisement is for poster, newspaper and magazine.
The company will place the printed advertisement by different types of
the target market from high school student to job seekers.
It can be the small advertisement, but it will help people to let them
recognize The Dresser.
3. Direct mail
The direct mail delivers the information and special offers for the target
market, for example discount coupon.
The direct mail will promote customers to use the services, and it can be
effective way to customers who lives in far from city.
4. Internet
Blog
- Customers can check new arrivals at the blog.
- A new co-ordinate suggestion is updated at every week.
- Customers can simulate what they chose in the blog.
- People who live in far from city can order the clothes through blog’s
order system.
Facebook
- Create ‘The Dresser’ page, and offer the new information.
- Connect blog, youtube, and twitter for taking more chances to expose
the company.
- The company can get the feedback faster, and provide customers
place to talk and share the information.
YouTube
- Upload the commercial of The Dresser to get attention from potential
customers.
- Place the advertisement before the video start, or make internet
banner.
Twitter
- Easy way to connect abroad people
- ‘Retweet’ is volunteer action to participate the events or express
agreement, so it will be positive effect to brand image.