Marketing Strategies
Methods
The Dresser is rental clothes service company. The most important thing in
doing business, which is directly connected with brand image, is getting trust from
customer.
To make marketing plans, it is important to remind the target market first.
The target market of The Dresser is people who want to save money when they buy
clothes. More specifically, the target market is job seekers or someone who is just
starting out in a career. For most effective marketing plan, we need to think about
what kinds of methods we will use.
Here is marketing methods for The Dresser.
Advantage
Inexpensive cost
We can hand directly to the
target market
Weakness
Low attention
Limited range
Have a wide reach
We can make different design
by types of reader
Hard to expect the results in
short time
Direct mail
Give the information to the
target market directly
Slowly deliver
Internet
Low-priced plan
The company can get the
response immediately
Easy channel to give
information
A lot of chances to expose
Need someone to control blog
or social media continually
Flyer
Printed
advertisement
Special promotion Easy to get attention
Have a great ripple effect
Good method to impress the
customers
High cost
Short term marketing plan