EIB Test April 2008 | Page 185

 Twitter The advantage of Twitter is connection between other social media. The function of ‘Retweet’ is so powerful that the company can get the greatest effect. The company can make small events by retweet many imes. For example, mention like “Retweet this mention, and get a free coupon for shoes! TheDresser(@TheDresser_US)” will be a great promotion. Also, it is easy to introduce the fashion trends through the quotation for other’s tweet.  The Dresser Workshop The Dresser will hold the Workshop, especially for university students. This promotion can be divided into two parts simply. First part is about the attitude how they should use gesture or talking way at the special situation like job interview or presentation. The other part includes the ways how student wear the clothes for each person’s different type and how can they look like professional person for formal situation. This workshop will be great promotion for gaining new customers and getting reputation.