EIB Test April 2008 | Page 174

cheaper price. Moreover, we can find the limited product which can be very attractive to our customers. Bergdorf Goodman: 5th Avenue at 58th Street; New York, NY 10019 Bergdorf Goodman founded in 1899 as a tailor shop. It is luxury goods department store, and the most expensive department store in USA. The Dresser gets limited clothes by high fashion designer from Bergdorf Goodman. Saks Fifth Avenue: 9634 Wilshire Boulevard, Beverly Hills, CA Saks Fifth Avenue opened on 1924 in New York City. It is specialty store which sells European and American designer clothes for men and women. It sells specific designer brands with cheaper price, so it is good deal for The Dresser. Bloomingdale’s: 10250 Santa Monica Blvd # A1, Los Angeles, CA Bloomingdale’s opened the first shop in 1872. It’s owned by Macy’s Inc. Their image is offer higher quality and luxurious product than Macy’s to customers, so it is fit to The Dresser’s philosophy. Nordstrom: 189 The Grove Dr. Ste. P80, Los Angeles, CA Nordstrom started in 1901. It is upscale department store, but it has difference with other three department stores. Nordstrom has own brand cafes in their building and it also offers cosmetics, so it is much popular and familiar to middle class.