EIB Test April 2008 | Page 173

Operational Rationale Service The Dresser mainly provides fashion rental service. For some special event or particular situation, we offer the rental service for formal wears instead of buying the expensive wears. The customers have two options to get our fashion rental service, walk-in or online. Walk-in The Dresser store planned the service as a cycle to give customers convenience. When customers who make a reservation before they visit get The Dresser, they can get an advice that is fit on their body type by professional coordinators. The coordinators show several kinds of trendy and chic style and suggest the style that is suitable for the customer. In this step, customers can decided which part they are going to rent. After customers go around the circle, they get to the counter. Customers can pay for it at the end of the service. The floor plan of The Dresser is consisted of each step: Top, Bottom, Dress, Fitting Room, Accessories, and Self-design Room. After customers follow all steps, they can change from top to toe. In addition, The Dresser has Self-design room. This room is for the customers who need to directly go to the situations. Online The Dresser has a main website to provide online rental service. Every items we have posted on the website, so customers can search all kinds of items in their home. In addition, The Dresser provide several suggestion for trendy fashion, or they can do imaginary coordinating by themselves on the website. Thus, they can get rental service in their home through the website. Suppliers Magical Dry Cleansers 1530 S La Cienega Blvd, Los Angeles, CA 90035 Magical Dry Cleansers has 10 years history. It is specialized for dry cleaning and laundry service. It also offers leather and wedding gowns cleaning, and The Dresser can get shoe repair service, too. Most important thing is Magical Dry Cleaners provide same day service without extra charge. Thus, customers can get clean clothes everyday from The Dresser. Clothes from High quality department stores The Dresser gets their high quality clothes from four popular department stores. We buy different amount of clothes from each department store depends on season. The Dresser does the business not only with one department to get more options to get beautiful clothes with