Strengths
Weakness
Price
Quality
Image and
customer
satisfaction
Business
location
Rent the Runway
The service process is simple
Using different kinds of social
media
Offering free backup size
Only for girls
Only for online
Depends on retail prices
($40~ $275)
Designed dresses
Fashionable items including
accessories
New brands and new trends
Luxury clothes
Friendly service
Based in New York
Focused on Online shop
Men’s Wearhouse
Men suits from prom to tuxedo
Additional consultant service
Offline store and Online store
Only for men
Difficult website interface
Depends on retail prices
($59.99~)
Offer suits from other brands
to originally designed clothes
Provide ‘Perfect fit’ service
Delicate choice and advice
Specialized in men clothes
Started at Houston, Texas
Nationwide offline shops
Differentiation
The Dresser’s unique selling point is the coordination counseling and
advising service. Contrary to competitors, The Dresser offers customers the option
of starting the service with counseling stage. When the customers enter our store,
they get the basic question form about their condition such as the reason they need
formal wear or their preference fashion style. After answering these questions, the
customers meet The Dresser’s coordinator one by one. Our coordinators help the
customers choose the clothes based on counseling like personal shoppers. The
customers come to The Dresser to get good appearance for special day or specific
purpose. They already make their minds up to pay more for good looking, so The
Dresser’s personal coordinating service can be attractive for potential customers.