Branch Extensions and Cultural Adjustments
Headquarters
The locations of The
Dresser are consisted of three
parts, the headquarters and two
branches.
The
headquarters
is
located in Los Angeles, U.S. and
the each of two branches is
located in Seoul, South Korea and
Taipei, Taiwan.
The headquarters of The
Dresser is located in Los Angeles.
First, Los Angeles is the most
populous city in California and
the second most populous in the
United States, after New York.
Furthermore, Los Angeles is a
place for international trade,
fashion, and culture. Therefore,
The Dresser can easy to access
our potential customers. Second,
the headquarters is near UCLA.
There are a lot of students who
want to save money to follow the
fashion trend like buying clothes,
bags or accessories every season.
Branch #1 Seoul, Korea
The first of The Dresser branch is located in Sinchon which is one of the
famous towns for shopping, entertainments places and the center of business in
Seoul. There are a lot of University such as Yonsei University, Sogang University,
Hongik University, and Ihwa Women University. Besides, Sinchon has the good
transportations including subway and train station, so our potential customers are
easy to come to our company.