EIB Test April 2008 | Page 153

951 231 8081 www.shotel.com 1359 Parkview Ave Manhattan Beach, CA 90266 USA Word of Mouth Word of mouth is the most effective advertisement for our company because it is the cheapest and reliable method. Our target market is high class people, especially wealthy. The trust, referrals, and overall brand building buzz you gain by guests spreading the good word to prospects is immeasurable. Some products, services, and experiences naturally produce chatter, but there are definitely ways your company can stimulate word of mouth and create buzz. Internet Internet advertising has become an ongoing emerging method that tends to expand more and more. It provides the ability to taget specific markets while they are surfing the Internet. It is the immediate publishing of information and content that is not limited by geography or time. And we found that many people ususally use the Internet when they find the information of hotel. 21