951 231 8081
www.shotel.com
1359 Parkview Ave Manhattan Beach, CA 90266 USA
Marketing Strategies
Methods
The target market of S Hotel is the celebrities, especially wealthy people. S Hotel offer full and
special service and make them feel special and comfortable in our hotel. In order to reach our
goals, S Hotel is going to use the following marketing methods.
Membership Direct
Mail
S Hotel sends direct mails to our special
guests. Direct mail marketing can be less
costly, and may be a perfect way to advertise
and inform about our hotel. Direct mailing can
not only save money, it can also offer the
ability to reach a larger group of targeted
consumers.
Magazine / Brochure
S Hotel also uses magazine or brochure
advertisement which is famous like New York
Times and Vogue. Moreover, our hotel
respect s their privacy and seeks to show our
luxurious service. Making collaborative
advertisement with the luxury brand which
has contract with S Hotel can encourage
presenting our image.
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