EIB Test April 2008 | Page 154

951 231 8081 www.shotel.com 1359 Parkview Ave Manhattan Beach, CA 90266 USA Promotions and Advertisement Membership Card S Hotel has our own membership card and only people who have this membership card can use our hotel. Therefore, the membership card of S Hotel itself can make our guests special. S Hotel also wants to express luxurious and sumptuous image in the card. However, guests can change their card design if they want. It reflects S Hotel’s mind that respect their privacy and make them feel special. Sponsorship Sponsorship is an increasingly common form of promotion. Especially, in off-season, S Hotel allows having a sponsorship such as movie, music video, and CF. People will be interested in and want to come to our S Hotel by watching the media. Events S Hotel has an annual party. S Hotel sends direct mails to invite our guests. This party gives an opportunity to meet various celebrities. It is one of S Hotel’s prides and many celebrities have participated in S Hotel’s party. 22