EIB Test April 2008 | Page 143

951 231 8081 www.shotel.com 1359 Parkview Ave Manhattan Beach, CA 90266 USA Strength Four Seasons Hotel (New York) Quick room service Awesome hotel facilities Hilton (New York) Perfect location New concept of spa Weakness Overpriced Price Quality Image and guest satisfaction Sales volume High High Extra charge for most facilities Weak soundproof Somewhat high High Luxury High satisfaction Top brand Mixed reviews $15 million $10million 57 East 57th Street, New York, New York, U.S.A. 10022 1335 Avenue of the Americas, New York, NY Business location Marriott (Coronado Island) Reward System Membership benefits Not good for business meeting Reasonable Somewhat high Reliable $5million 2000 Second Street · Coronado, California 92118 USA Differentiation S Hotel concentrates on guests’ privacy. Because each suites room is far away, guests can swim, eat delicious dinner, and enjoy our various services without others’ attention. Also, people can use independent parking lot, and nobody knows what happens in S Hotel. To keep secrets of guests is our niche. S Hotel is located in big city, but the view is the best in the world. The services offered by S Hotel are really diverse and brilliant. S Hotel has tour service about the local area, personal assistant for careful and friendly service, and personal shopping service if the guests want them. S Hotel pays attention from big service to small service. S Hotel never neglects basic service such as cleaning and arrangement. 11