EIB Test April 2008 | Page 142

951 231 8081 www.shotel.com 1359 Parkview Ave Manhattan Beach, CA 90266 USA Demographics Psychographics Over 21 Enjoy their life Middle Education Level Privacy is important. Sociographics High Class High Level income Industry details The hospitality industry turnover hits about $350 bn. annually. Every year appear more people who wants to pay a right amount of money for having a great leisure time or business trip. Competitors are very strong and always look for newer ideas to attract more loyal guests. Today there is a need in good service and an impressive design which people can never forget and probably come back at the same place next time. And this is what we are coming with into this business. Competition There are many different competitors around the world. Our biggest competitors are hotel companies in hospitality service. However we are unique because we offer our service with having a private space, various room styles, personal assistant, and the best quality service. By having a good promotion and a good relationship with our guests, S Hotel offers a full service. Once guests begin to use our hotel, they will have our membership, develop the brand awareness and brand loyalty. 10