Today, they represent
the vast majority of Gen
Z consumers. Gen Me
are the highly
documented, selfie
generation who share
everything on social
media, love hype culture,
shop streetwear brands
and are driving the
booming resale market.
(WGSN, 2018)
ME
Competition
Follower Focused
Style driven
Copy
Do it for the Gram
Filter
Self-empowerment