By the end of 2019, Gen Z are
predicted to overtake
Millennials as the largest
demographic, accounting for
32% of the global
population , with a purchasing
power of up to $143 billion in the
US alone. (WGSN, 2018)
By 2020 , the global Gen Z
population will have grown to
2.56 billion . (WARC, 2018)
GEn Z
Gen Z is already on track to
become the largest
generation of consumers
by the year 2020 , and they
account for $29 to $143
billion in direct spending.
(Forbes, 2018)