Compassion is in their
DNA and caring is the
new cool. Self-expression
comes very
feeling-focused for Gen
We. After all, it’s all
about feeling together
and vocalising their
emotions. They refuse
to escape from reality –
they would rather face
and solve problems, or
express and embrace
their vulnerability and
imperfection.
(WGSN, 2018)
WE
Collaboration
Feelings Focused
Environment concern
Look for sustainable products
Willing to spend more on sustainable product
People Empowerment
Action
Reality/ Unfiltered