Let’s be formal.
PROFESSIONAL PROFILE
+ Established experience in multiple sponsorship sales phases
+ Experience in selling to an $8M Sponsorship Revenue Budget.
+ Goal-driven professional that delivers superior personalized client service, cultivates strong relationships, makes
real-time decisions, and resolves issues as presented.
+ 9+ Years experience in selling sports assets from amateur, collegiate, and professional.
+ Proven ability to generate revenue by building strong relationships with current and prospective clients to
promote sales.
+ Experience working with major companies, not limited to:
› Caterpillar, Coca-Cola, Cessna, 3M, Shell, Gatorade, Kahala Corporation, AM Technical Supply, Crown
Royal, Sprint, Altec, Ghost Amor, Freescale Semiconductor, Avnet, Western Refining Go FAST
ENERGY, Axalta, and HP.
+ Excellent team player, who listens, effectively collaborates with team members, and integrates their thoughts,
opinions, and perspectives into meaningful action.
+ Proven ability to successfully take on a leadership role by inspiring co-workers to perform at peak levels and
increase productivity, with the goal in mind of optimizing the end result.
+ Willing and capable to adapt to a number of roles simultaneously.
+ Highly effective verbal and written communicator.
PROFESSIONAL BACKGROUND
International Speedway Corporation (Phoenix International Raceway); Avondale, AZ
Corporate Sales Manager (September 2012-present)
Providing leadership within the Sales department to produce integrated sports and entertainment sponsorship
programs across multiple marketing platforms including; naming rights, official status, hospitality, display space,
signage, advertising, promotions, and community/public relations.
+ Prospect new companies for unique sponsorship and hospitality opportunities (including entitlements, official
status, signage, high end hospitality, media packages, and promotional rights)
+ Create unique opportunities across all ISC properties (12 tracks including Daytona and Talladega)
+ Renew and renegotiation of Sponsorship Programs
+ Maintaining relationships with partners to produce revenue results through up-sell
+ Prospecting new business as opportunities arise
+ Oversee budgets and contract execution in Corporate Village and Display areas
› Implementing sponsorship activation through the management and execution/fulfillment of program
deliverables (inventory, rights, and benefits)
› Communicating with clients on a day-to-day basis, as well as over the duration of the event weekend to
ensure that all needs are met
› Account management and contract control within the system of record software (EBMS).
+ Instrumental in selling unique opportunit ies like NASCAR Mexico, 50th Anniversary, and Military programs
+ Build long-term relationships with agencies and key decision makers