Edward Durkin 5.19.14 | Page 4

Let’s be formal. PROFESSIONAL PROFILE + Established experience in multiple sponsorship sales phases + Experience in selling to an $8M Sponsorship Revenue Budget. + Goal-driven professional that delivers superior personalized client service, cultivates strong relationships, makes real-time decisions, and resolves issues as presented. + 9+ Years experience in selling sports assets from amateur, collegiate, and professional. + Proven ability to generate revenue by building strong relationships with current and prospective clients to promote sales. + Experience working with major companies, not limited to: › Caterpillar, Coca-Cola, Cessna, 3M, Shell, Gatorade, Kahala Corporation, AM Technical Supply, Crown Royal, Sprint, Altec, Ghost Amor, Freescale Semiconductor, Avnet, Western Refining Go FAST ENERGY, Axalta, and HP. + Excellent team player, who listens, effectively collaborates with team members, and integrates their thoughts, opinions, and perspectives into meaningful action. + Proven ability to successfully take on a leadership role by inspiring co-workers to perform at peak levels and increase productivity, with the goal in mind of optimizing the end result. + Willing and capable to adapt to a number of roles simultaneously. + Highly effective verbal and written communicator. PROFESSIONAL BACKGROUND International Speedway Corporation (Phoenix International Raceway); Avondale, AZ Corporate Sales Manager (September 2012-present) Providing leadership within the Sales department to produce integrated sports and entertainment sponsorship programs across multiple marketing platforms including; naming rights, official status, hospitality, display space, signage, advertising, promotions, and community/public relations. + Prospect new companies for unique sponsorship and hospitality opportunities (including entitlements, official status, signage, high end hospitality, media packages, and promotional rights) + Create unique opportunities across all ISC properties (12 tracks including Daytona and Talladega) + Renew and renegotiation of Sponsorship Programs + Maintaining relationships with partners to produce revenue results through up-sell + Prospecting new business as opportunities arise + Oversee budgets and contract execution in Corporate Village and Display areas › Implementing sponsorship activation through the management and execution/fulfillment of program deliverables (inventory, rights, and benefits) › Communicating with clients on a day-to-day basis, as well as over the duration of the event weekend to ensure that all needs are met › Account management and contract control within the system of record software (EBMS). + Instrumental in selling unique opportunit ies like NASCAR Mexico, 50th Anniversary, and Military programs + Build long-term relationships with agencies and key decision makers