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Consumertoconsumer buzz works in many nuanced ways. In other research, Gu found that positive buzz improved the sales of popular products more than they helped the sales of niche products, while negative reviews hurt niche products more than the popular ones. The takeaway is that positive buzz becomes all the more crucial for niche- product sellers, who often rely on the Internet‘s expansive distribution channel to achieve sales success. Here too, the consumer voice impacts firm effort and activity. ―Social media now penetrates throughout firm operations,‖ Gu says. ―It‘s a more disruptive force than many realize.‖ ------------------------------------------------------------------------------------ MT 480 Financing corporate purchases and overall capital budgeting FOR MORE CLASSES VISIT tutorialoutlet Financing corporate purchases and overall capital budgeting usually requires the finance manager to assess tax rates, dividend payout policy, weighting of capital sources, and more. However, the Modigliani and Miller propositions state that, in most situations, it does not matter if the firm's capital is raised by issuing stock or selling debt. As a student you might assume studies of capital budgeting strategies will no longer be reviewed in coursework. Before coming to that conclusion please discuss the principles presented by Modigliani and Miller and explain your agreement or disagreement. ------------------------------------------------------------------------------------ PSYCH 261 Behavior Change Proposal Outline FOR MORE CLASSES VISIT tutorialoutlet Behavior Change Proposal Outline I. Introduction a. The behavior targeted for change The behavior intended for change is the addiction to junk