many people to do business, but very few tend to take the time to get the feedback from the clients. Many businesses have had the chance to use an online system but have failed. The online business system has helped many businesses attract clients but later loose them. The main reason that the businesses lose the customers is that they do not take into consideration the feedback of the customers. The business may be receiving new clients every day due to the online services they offer, but after a period the loyalty of the customers will fade. The system, therefore, aims to provide an avenue whereby the management will be interacting on an online platform with the customers. There will be modules that will ensure customers can be able to log into the system and order the products they want. The system will give the customers priority to choose whether to collect the products from the shop or get a delivery at a cost. The choice of the client is very essential as it ensures the business does not violate the needs of the client( Sabatier, et al. 2012). The customers are the final say in a business and the staffs should do as the client want. CUSTOMER SELF-SERVICE AND FEEDBACK FOR EFFECTIVE BUSINESS 10 The system, therefore, has the advantage of bringing together the business and the customer. The customer has a platform where he or she can raise a burning issue to the business. The management will be able to get a notification that there is an issue raised by the client and therefore will take the step to look at it. After the management goes through the issue that has