many people to do business , but very few tend to take the time to get the feedback from the clients . Many businesses have had the chance to use an online system but have failed . The online business system has helped many businesses attract clients but later loose them . The main reason that the businesses lose the customers is that they do not take into consideration the feedback of the customers . The business may be receiving new clients every day due to the online services they offer , but after a period the loyalty of the customers will fade . The system , therefore , aims to provide an avenue whereby the management will be interacting on an online platform with the customers . There will be modules that will ensure customers can be able to log into the system and order the products they want . The system will give the customers priority to choose whether to collect the products from the shop or get a delivery at a cost . The choice of the client is very essential as it ensures the business does not violate the needs of the client ( Sabatier , et al . 2012 ). The customers are the final say in a business and the staffs should do as the client want . CUSTOMER SELF-SERVICE AND FEEDBACK FOR EFFECTIVE BUSINESS 10 The system , therefore , has the advantage of bringing together the business and the customer . The customer has a platform where he or she can raise a burning issue to the business . The management will be able to get a notification that there is an issue raised by the client and therefore will take the step to look at it . After the management goes through the issue that has