information , and therefore they are not able to make informed decisions . Competition from other businesses has been a major challenge whereby the company despite its loyal customers , there are issues they are not able to CUSTOMER SELF-SERVICE AND FEEDBACK FOR EFFECTIVE BUSINESS 8 address . The company , therefore , has the need for using a system that will help them capture customer feedback after they are offered the service for improvement . With this , the company will be able to compete favorably with the competitors and even do more since it will be in a better position to serve its customers ( Kumar , et al . 2013 ). The company has also used the analog system of serving the clients thereby no chance to interact with them and know how they feel about the services . 1.2 Discussion of the Business Problems Digital Electronics and Accessories Limited has had various problems that have been affecting it . One of the primary issues that have affected the company is the issue of the lack of information . Information is the most crucial thing that a business can use to do the best and offer the best to the clients . Without information , the business is not able to know what they should provide and how they should deliver it to the clients . A company may be producing goods in bulk , but the benefits from the production are negligible since the clients may not be satisfied with the products . There is the need for the business to be able to know what exactly they should produce regarding the needs of the consumers ( Kumar , et al . 2013 ). Digital Electronics and Accessories