information, and therefore they are not able to make informed decisions. Competition from other businesses has been a major challenge whereby the company despite its loyal customers, there are issues they are not able to CUSTOMER SELF-SERVICE AND FEEDBACK FOR EFFECTIVE BUSINESS 8 address. The company, therefore, has the need for using a system that will help them capture customer feedback after they are offered the service for improvement. With this, the company will be able to compete favorably with the competitors and even do more since it will be in a better position to serve its customers( Kumar, et al. 2013). The company has also used the analog system of serving the clients thereby no chance to interact with them and know how they feel about the services. 1.2 Discussion of the Business Problems Digital Electronics and Accessories Limited has had various problems that have been affecting it. One of the primary issues that have affected the company is the issue of the lack of information. Information is the most crucial thing that a business can use to do the best and offer the best to the clients. Without information, the business is not able to know what they should provide and how they should deliver it to the clients. A company may be producing goods in bulk, but the benefits from the production are negligible since the clients may not be satisfied with the products. There is the need for the business to be able to know what exactly they should produce regarding the needs of the consumers( Kumar, et al. 2013). Digital Electronics and Accessories