have the chance to go back to the system and use the module of feedback to comment on how the services were. He or she will also be in a position to range the quality of the products that have been delivered to him or her and, therefore, the management will be in a position to know where to improve and where it has done its best( Jansen, et al. 2013). Client`s is always the tool to determine how the business will operate after services are offered to ensure no mistake is repeated when serving another client. 1.4 General Benefits it will provide the Organization The main aim of the proposed system is that it will help the business to capture the customer`s feedback as they offer the products and services. There will be no chances of losing the feedback as compared to when the consumers just bought the items physically and left. It provides the benefits of improving the quality of services offered to the clients( Kelley, et al. 2012). With thefeedback they give, customers will be in a position to enjoy better services and products CUSTOMER SELF- SERVICE AND FEEDBACK FOR EFFECTIVE BUSINESS 5 delivered to them. The clients will be in a position also to air their views on what they would like provided to them and the issues they dislike. The business owners will also be in a position to engage the clients in a discussion on the suggestions they may have to the company. What they may want to be done and in what way regarding their satisfaction. 1.5 Audience to whom the proposal is being presented The audience of the recommendations is the Digital Electronics and Accessories Limited management who have been facing the challenge of getting feedback