will therefore , eradicate the problem that many companies have of not knowing what exactly to provide for the consumers and the quality needed . 1.1 Business Problem Statement In the past , business has been conducted in a way that consumers will physically visit the stores , pick their desired product and leave the business premises . The consumers are not able to air their views on whether they are happy about the services offered or not . This has been a challenge to the business owners in that they are not able to determine how best to improve the services offered . The quality of the products and services has , therefore , gone down despite the dissatisfaction by the clients ( Jansen , et al . 2013 ). The quality of the services offered by the company has never changed as they think that the clients are satisfied which is not the case . CUSTOMER SELF-SERVICE AND FEEDBACK FOR EFFECTIVE BUSINESS 4 1.2 Name of the company or organization The name of the company is Digital Electronics and Accessories Limited . It ‘ s a company that deals with electrical appliances and computer accessories based in Amsterdam . 1.3 Brief Description of the Proposed Solution The proposed system aims at using the internet to capture the different clients of the company to enable them to order their goods and the services they need online . After a client order the products , must not visit the business premises but will just indicate the location at and the delivery will be done . The system however also allows for consumers to opt whether to visit the premises or not . After the delivery has been done , the consumer will