Holzer have been immensely popular with students , faculty , and the broader community .
Given Arkham ’ s mountainside location , the community often includes large numbers of tourists — both during the winter when nearby ski lodges are full , and during the summer , when many urbanites visit Arkham to escape the city heat . However , BMFA hasn ’ t done an especially good job of drawing those tourists to the museum .
BMFA programming To date , the bulk of BMFA ’ s programming has been limited to the most basic museum activities :
● Displaying a portion of BMFA ’ s permanent collection , which generally dates from 1970 or later ; ● Displaying one special collection or solo show in a well-positioned gallery near the museum entrance ; ● Occasional tours for university and high school students , led by a corps of eager docents ; and , ● Renting the venue for weddings and other private parties .
BMFA has little to no track record producing educational programs for k-12 students , enrichment programs for adults , or other offerings that engage the public .
Your job While enthusiasm for the museum was strong at first , it has slowly begun to wane . The board have been good stewards of early donations , setting up a sizable endowment , but as publicity has diminished and BMFA ’ s newness has worn off , revenue from grants has dropped . Attendance is down , too . Frankly , rentals are the only thing keeping the doors open .
To avoid dipping into its endowment to pay staff salaries and other operating costs , the board of directors know that BMFA must boost its income . Based on internal and community assessments , they have concluded that the two best ways to meet revenue goals are to :