Holzer have been immensely popular with students, faculty, and the broader community.
Given Arkham’ s mountainside location, the community often includes large numbers of tourists— both during the winter when nearby ski lodges are full, and during the summer, when many urbanites visit Arkham to escape the city heat. However, BMFA hasn’ t done an especially good job of drawing those tourists to the museum.
BMFA programming To date, the bulk of BMFA’ s programming has been limited to the most basic museum activities:
● Displaying a portion of BMFA’ s permanent collection, which generally dates from 1970 or later; ● Displaying one special collection or solo show in a well-positioned gallery near the museum entrance; ● Occasional tours for university and high school students, led by a corps of eager docents; and, ● Renting the venue for weddings and other private parties.
BMFA has little to no track record producing educational programs for k-12 students, enrichment programs for adults, or other offerings that engage the public.
Your job While enthusiasm for the museum was strong at first, it has slowly begun to wane. The board have been good stewards of early donations, setting up a sizable endowment, but as publicity has diminished and BMFA’ s newness has worn off, revenue from grants has dropped. Attendance is down, too. Frankly, rentals are the only thing keeping the doors open.
To avoid dipping into its endowment to pay staff salaries and other operating costs, the board of directors know that BMFA must boost its income. Based on internal and community assessments, they have concluded that the two best ways to meet revenue goals are to: