● Add educational activities for students at all levels ( kindergarten through college ), and , ● Create an annual special event , such as a biennial or other arts-related festival .
Admittedly , educational activities won ’ t generate much earned revenue ( though some is possible if there ’ s a charge for workshops ), but they will definitely make the museum more competitive in the grants arena . The board have retained an elementary / secondary education specialist to build the educational activities for K-12 students , but they want you to take the lead in conceiving outreach activities for university students , adult residents , and tourists . These might include lectures , film screenings , and other arts activities that contain educational elements — whatever you think might appeal to those markets .
On the other hand , the special event / festival should raise a significant amount of earned revenue ( its goal is $ 250,000 ) through a tiered series of events . Though the nature and format of the festival is left to your judgment , the board would like to see a range of offerings that appeal to all income brackets , from low-cost concerts to an opening night gala with a silent auction and tickets that start at $ 250 per person .
Keep in mind that the museum has a budget of just $ 30,000 and limited staff to carry out your plans . The board can certainly be counted on for some assistance , but they will be better at securing sponsorships and selling tickets to their friends than setting up buffet tables and working bars . The museum does have a well-designed website that draws a substantial number of viewers , as well as an email list of 10,000 subscribers , which includes a substantial number of Miskatonic alumni .
Your goals Please submit your recommendations to the board in the following format :
» Two educational programs — one geared toward university students , and one geared toward the general public . Describe each program in