Earth Hour 2014 Summary July 2014 | Page 6

ABOUT EARTH HOUR Earth Hour began seven years ago in Sydney, Australia, out of a hope that we could make a stand against climate change. The hour of inspiration would be a moment where people can gather together to protect the planet regardless of age, gender, culture or religion. Little did we know that it would kick start a global revolution for people to take action on climate change, or that the act of turning off our lights for an hour would become an iconic symbol of people’s concern to protect the planet. As of 2014, it has grown to become the world’s largest mass participation event in history. However, Earth Hour was not created to just switch off the lights. 6