Earth Hour 2014 Summary July 2014 | Page 5

INTRODUCTION
Earth Hour is a global environmental movement of WWF that mobilises hundreds
of millions of people to make a difference for the planet. Its core vision is to create
environmental impact by utilising the power of the crowd.
Every March, Earth Hour celebrates the symbolic “lights off” hour which has grown
from a one city initiative to a mass global event involving more than 162 countries
and 7000 cities and towns. The movement is collectively supported by millions of
individuals, organisations and governments.
In 2014, Earth Hour embarked on the most exciting stage of its evolution to be at
the forefront of crowdfunding and crowdsourcing for the planet. We call this Earth
Hour Blue.
Together we hope to turn the inspiration of one hour into the actions of every hour.

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