January 2017
e-VIBES
January 2017
MUM-BO JUM-BO
The Printer’ s Lexicon
Language binds people. Every region or the professional group has its own dialect. There are special words that help the group to express certain phenomenons that are specific to the community. It is imperative that the production personnel are conversant with those words of their colleagues in the other departments of the industry. This enables better, faster and effective communication and also helps to improve the rapport between the various wings of the organization. e- VIBES plans to briefly explain a few catchwords that are being used in the various departments of the printing industry so that the production staff gets familiarized with them. We plan to do it through a series of articles in e-VIBES. In this maiden issue we have covered a few vital jargons of Editorial.
• ARTWORK: Materials to print, other than the text, such as photos, illustrations and diagrams.
• BANNER: The main headline that runs across the top of the front page.
• CAPTION: The brief description of a picture.
• EAR PANELS: Boxes above the name on the front page of the newspaper.
• FILLER: Materials used to fill space, usually promotional in nature.
• OPP-ED: An opinion column or article, especially the one that appears opposite to the editorial page.
• SCOOP: A story obtained and distributed ahead of the competitors’ media.
• SIDEBAR: A secondary story related to a main story.
• BAD BREAK: A word that is incorrectly hyphenated or broken at the end of a line or text.
• JUMP: Text continued on another page.
• MASTHEAD: The newspaper’ s name on page one.
• DATELINE: The line at the beginning of a story identifying the origin of the place of the story
• BYLINE: the line at the beginning of an article that gives the name of the writer.
• CREDIT LINE: Text that identifies the photographer, artist, illustrator or an agency, that contributed the material.
• CUT LINE: Caption or text near a photo that describes the action or identifies the subject( s).
• TRANSPOSE: To interchange two items. To switch the position of photos in the same page.
• FACING PAGES: The pages that run side by side but are separated by a‘ gutter’ or fold.
• TYPO: A typographical error while typing n.
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