[E-book] ASO Case Study: Wallapop [E-book] Wallapop Case Study | Page 9

1. Lifestyle & Feature-Oriented Design Strategy Screenshots are the most impactful asset in an App Store Product Page. We classify screenshots into three overarching types: feature-oriented (direct screenshots from within the app), lifestyle-oriented (images with real-world elements such as people engaging with their cell phones, outdoor settings, etcetera), and art-oriented (images that are illustrations and not screenshots or real-life images). In the efforts to better convey app utility and raise interest, we decided to utilize a hybrid design of lifestyle and feature-oriented aspects. 2. Screenshot Captions We have found that visitors do not spend a lot of time or effort in attempting to fully understand app screenshots. One way to make screenshots more quickly intelligible, and increase the odds that visitors actually absorb the messaging, is by adding short and concise captions. When screenshots have captions, users do not have to invest much effort in discerning the messaging behind the images. We decided to incorporate a caption that reinforced the messaging of the design (e.g. “If you’re not using it, upload it”). [email protected] 8