[E-book] ASO Case Study: Wallapop [E-book] Wallapop Case Study | Page 8

#1 Test 1: Enjoy Quick Win by Redesigning First Impression Frame Based on Best Practices Within the e-Commerce Industry The goal of our first test was to enjoy a quick win by completely redesigning Wallapop’s App Store Product Page based on best practices we have compiled from analyzing the behavior patterns of millions of App Store users. Test 1 Hypothesis 1. Redesigning Wallapop’s First Impression Frame by incorporating four best practices will increase App Install Conversion Rates. Test 1: First Impression Frame Variations StoreMaven Variati on Wallapop Control Variati on Lifestyle & Feature- Oriented Design Panoramic Gallery Screenshot Capti on (“If you’re not using it, upload it”) Branded Element Our strategy for redesigning Wallapop’s First Impression Frame centered on four main initiatives. [email protected] 7