[E-book] ASO Case Study: Wallapop [E-book] Wallapop Case Study | Page 10

3. Panoramic Gallery A panoramic screenshot Gallery is often used to encourage users to scroll through the Gallery set. Panoramic Galleries provoke curiosity as visitors naturally want to see the “entire” image. We decided to utilize panoramic Gallery images for the first two screenshots in the efforts to create a holistic First Impression Frame that encouraged Gallery engagement. 4. Branded Elements One of the most important factors in App Store Marketing is designing marketing assets that speak the same language as a company’s brand. One way to achieve this is by incorporating a brand’s logo and/or colors from a brand’s palette. We decided to incorporate Wallapop’s logo and colors in the Gallery assets in order to communicate and reinforce brand identity and elements trust. [email protected] 9