[E-book] ASO Case Study: Wallapop [E-book] Wallapop Case Study | Page 11

Test 1 Results StoreMaven Reached Full Statistical Confidence Within 5 Days and Lifted CVR by +26% Confidence Level Visitors 500 100% 90% +26% CVR Lift 400 80% 70% 300 60% 50% 200 40% 30% 20% Day 1 100 Day 2 Day 3 Day 4 Day 5 Test 1 Results: Confidence Level, Number of Visitors, and CVR Lift Within 5 days we were able to reach full statistical confidence in the winning variation. The StoreMaven variation created a +26% CVR lift and became the new control for our second test. [email protected] 10