[E-book] ASO Case Study: Wallapop [E-book] Wallapop Case Study | Page 12

Funnel Performance Test 1: Funnel Performance Analysis 80% 60% StoreMaven Variation Wallapop Control Variation 40% +18% 20% Decisive Install Rate Exploration Rate Explorer Install Rate As depicted in the graph above, Wallapop’s Control Variation encouraged more users to explore but it was not successful at encouraging those users to install. The redesigned StoreMaven Variation created a more optimal exploration journey that led to a greater number of installs. [email protected] 11