[E-book] ASO Case Study: Wallapop [E-book] Wallapop Case Study | Page 24

Insights for the Next Test There are three major insights we drew from the results of Test 2. 1. Captions Test 2: Captions Control Variation Chat Variation Product Collage Variation Notice in the image above how the contrast between the caption and the background can affect readability. The easier designers make it for App Store visitors to read the captions, the greater the chance visitors will actually read and understand the Gallery storyline. The Chat Variation had the best contrast, which is one reason that variation enjoyed the highest CVR per image. [email protected] 23