[E-book] ASO Case Study: Wallapop [E-book] Wallapop Case Study | Page 25

2. Repetition We have seen through various tests that visual repetition often leads to higher drop rates. Repetative Messaging in “Product Collage” Variation Notice how the messaging in the first two screenshots show a variety of products you can find on the app and the third screenshots repeats this messaging by using UI imagery. The Product Collage Variation had repetitive messaging in the first three screenshots and this is likely why those screenshots suffered a decrease in CVR. [email protected] 24