[E-book] ASO Case Study: Wallapop [E-book] Wallapop Case Study | Page 23

When we looked beyond the First Impression Frame and analyzed overall Gallery performance, we saw that the Chat Variation also outperformed the other variations in every screenshot. Gallery Performance Control (Seller Oriented) Buyer Oriented Hybrid Perspective 1 2 3 4 5 Not only did the Chat Variation have the highest CVR for each screenshot but it also had the sharpest increase throughout the Gallery. [email protected] 22