[E-book] ASO Case Study: Wallapop [E-book] Wallapop Case Study | Page 19

Test 2 Hypothesis 1. “Chat” Variation: Depicting app utility for the buyer by means of lifestyle- oriented screenshots will increase Gallery scroll and increase Decisive CVR. 2. “Product Collage” Variation: Depicting app utility for both buyers and sellers by means of portraying inventory variety will increase Gallery scroll and increase Decisive CVR. Test 2: First Impression Frame Variations Control Variation Chat Variation Product Collage Variation Panoramic First Impression depicting App utility for the seller Panoramic First Impression depicting App utility for the buyer Panoramic First Impression depicting product variety (relevant for buyers & sellers) [email protected] 18