[E-book] ASO Case Study: Wallapop [E-book] Wallapop Case Study | Page 20

Test 2 Results Test 2: Funnel Performance Analysis +2% Control (Seller Oriented) Buyer Oriented Hybrid Perspective +14% +12% Descisive CVR Exploration Rate Explorer CVR Test 2 Results: Decisive CVR, Exploration Rate, Explorer CVR, and CVR Lift The Chat Variation created the best First Impression in all metrics, lifting the Decisive Install Rate by 12%, Exploration Rate by 2%, and Explorer Install Rate by 14%. In order to more thoroughly analyze the Decisive CVR, we further broke down these figures by iPhone screen resolutions (small screens and big screens). By doing so, we were able to find points of failure. [email protected] 19