[E-book] ASO Case Study: Wallapop [E-book] Wallapop Case Study | Page 18

#2 Test 2: Increase Exploration Rate (Gallery Scroll) and Optimize Gallery Conversion Rate The goal of the second test was to optimize Wallapop’s App Store Product Page by implementing insights from the first test while testing new messaging. More specifically, we saw that in Test 1 we were highly successful at converting Explorer Visitors so we wanted to increase the Exploration rate in order to convert more Explorer Visitors. We also wanted to increase the Decisive CVR, which was unaffected in Test 1. Since the new control variation included a panoramic First Impression Frame that depicted app utility for the seller, we decided to test two other variations that addressed app utility for the buyer and a hybrid geared toward both buyers and sellers. [email protected] 17