[E-book] ASO Case Study: Wallapop [E-book] Wallapop Case Study | Page 17

Insights for the Next Test There are several insights we can draw from the results of Test 1. First Impression Frame: • The Panoramic First Impression Gallery was more powerful than highlighting UI features in the First Impression Gallery • Explaining app utility in the First Impression Frame is a good way to set accurate expectations for Explorers and circumvent a poor exploration journey • Brand appearance in the First Impression Frame had a positive impact on CVR Gallery: • The new screenshot Gallery performed better but can be optimized • Screenshots that speak for themselves perform better than screenshots that have small details, which require a user to click to enlarge in order to decipher 26 [email protected] 16