[E-book] ASO Case Study: Wallapop [E-book] Wallapop Case Study | Page 16

1. 2. 3. What was the Screenshot Conversion Rate (the rate of installers that were exposed to that screenshot during their Product Page visit) for each screenshot? Test 1: Screenshot Install Rate 26% 22% StoreMaven Variation Wallapop Control Variation 14% 10% 1 2 3 4 5 As depicted in the graph above, the StoreMaven Variation outperformed Wallapop’s Control Variation throughout the Gallery. Interestingly enough, the performance trend of both Galleries was almost identical, except for the fifth screenshot in which the StoreMaven Variation created a lift in the install rate from the fourth to the fifth screenshot. [email protected] 15