[E-book] ASO Case Study: Wallapop [E-book] Wallapop Case Study | Page 15

1. 2. What is the click-to-enlarge rate of each screenshot in the Gallery? Based off millions of tests we have run on the App Store, we are able to conclude that when users click on a screenshot in the Gallery, it comes with a high chance that the visitor will drop (i.e. negative correlation with installing the app). Therefore, by analyzing the click-to-enlarge rate of each screenshot in the Gallery, we are able to identify unhealthy user behavior patterns and further pinpoint the cause. Test 1: Gallery Screenshot Click Rate 12% StoreMaven Variation 9% Wallapop Control Variation 6% 3% 1 2 3 4 5 As demonstrated above, every screenshot (except the last screenshot) in Wallapop’s Control Variation, created significantly higher click-to-enlarge rates. From this data we can conclude that the Control Variation saw a high click- to-enlarge rate due to the fact that the details in each screenshot were too small to see without clicking, while the screenshots in the StoreMaven Variation spoke for themselves. [email protected] 14