1. Does scrolling the Gallery encourage Explorers to install the app or does it encourage them to drop?
We compared the ratio of Gallery scrollers for Explorers that installed versus Explorers that dropped. We saw that in Wallapop’ s Control Variation, scrolling the Gallery was an action more prevalent among Explorers that dropped. In the StoreMaven Variation, we found that Gallery scroll was an action more prevalent among Explorers that installed.
Test 1: Gallery Performance Analysis
Explore & Install Explore & Drop
Increase in Install
StoreMaven Variation
42.5 % 38.6 % + 10 %
Wallapop Control Variation |
25 % |
25.72 % |
-3 % |
The low Explore & Install rates seen in Wallapop’ s Control Variation is a clear indication that the Gallery did not meet the expectations of the common Explorer. sales @ storemaven. com 13