1 . Does scrolling the Gallery encourage Explorers to install the app or does it encourage them to drop ?
We compared the ratio of Gallery scrollers for Explorers that installed versus Explorers that dropped . We saw that in Wallapop ’ s Control Variation , scrolling the Gallery was an action more prevalent among Explorers that dropped . In the StoreMaven Variation , we found that Gallery scroll was an action more prevalent among Explorers that installed .
Test 1 : Gallery Performance Analysis
Explore & Install Explore & Drop
Increase in Install
StoreMaven Variation
42.5 % 38.6 % + 10 %
Wallapop Control Variation |
25 % |
25.72 % |
-3 % |
The low Explore & Install rates seen in Wallapop ’ s Control Variation is a clear indication that the Gallery did not meet the expectations of the common Explorer . sales @ storemaven . com 13