Dtech Systems Social Media Marketing Services | Page 43

ALS #IceBucketChallenge
A man living with ALS (a.k.a. Lou
Gehrig's disease) started the "Ice Bucket
Challenge" to raise awareness of the
ailment. The idea quickly gained so much
momentum that the ALS Association
made it an official charity effort. The
campaign played a large role in helping
the association raise $115 million. As of
August 2014, it had resulted in 1.2 million
related Facebook videos and 2.2 million
Twitter mentions.