Cards Against Humanity ' s Black Friday campaign
On Black Friday, when seemingly every business in the world tried to sell consumers something, Cards Against Humanity offered to sell absolutely nothing- for $ 5. The stunt received major media coverage, and the company took in $ 71,145, which it distributed to its employees. The move was talked about on Twitter, Facebook and other outlets, and it ' s a good example of how companies can develop strong brand voices and delight target audiences in unpredictable ways