Dtech Systems Social Media Marketing Services | Page 44
Coca-Cola #ShareaCoke
Coca-Cola's “Share a Coke” campaign
started in Australia and expanded to more
than 50 countries before going viral in the
United States. Coke replaced its logo on soda
bottles and cans with the 250 most popular
first names among teens and Millennials,
along with generic names such as "Mom." The
company also invited consumers to share
them with friends via social media using the
hashtag #ShareaCoke. The campaign netted
more than 125,000 posts across all social
networks, and saw 96 percent positive or
neutral consumer sentiment