Dtech Systems Growth Hacking Fundamentals | Page 30

Uber
The Opportunity:
● Finding and using taxi service was
an effort and time consuming
Free Ride Intense
City by city
launches
Experiential
Word of
Mouth WOW
Experience
● No alternative
What did they do?
● They introduced a smartphone app
integrated with Google maps
● Uber drivers call or text to confirm
that they’re on the way.