Dtech Systems Growth Hacking Fundamentals | Page 29

Airbnb
1. This site facilitates vacation rentals between peers and
has grown into a billion-dollar business.
2. It initially used a powerful email campaign in the first
growth-hacking stage which boosted the site to the next
level.
3. But the next brilliant move on Airbnb’s part involved
Craigslist spam.
4. Airbnb used Craigslist to find listings of houses for rent
and reached out to the renters to ask them to place their
ads on Airbnb instead.
5. The power of tapping into another already-existing
network earned them thousands of users and it
completely went viral.