Dtech Systems Growth Hacking Fundamentals | Page 31

Snapchat
The Opportunity:
● A Brand new way to communicate with
friends that is fun and interactive, while
creating a sense of privacy through
disappearing a nature of the content.
● It lets user express their creativity by
adding texts and drawing on the photos.
● Disappearing photo means less space on
the phone.
What did they do?
● Targeted Teenagers
Facebook: Poke
Word of Mouth
Strong User
engagement
Expansion in
new addressable
market