Drum: MAIL
9
Congratulations On Your Last Issue
I know new magazines are not easy to establish unless they are
from the big publishing houses. Thankfully Drum looks like it has
certain built-in advantages. It doesn’t dwell on the negative, but
the positive aspects of life. That’s a great selling point.
If you also have distribution through established outlets, plus new
research on the spending power of your audience, this will help
you because that is what media buyers will need to put Drum on
their schedules.
It can be argued that if the client doesn’t have a black magazine on
the schedule, it won’t look good — and more to the point they’ll
miss out on your exclusive, hard cash audience. So don’t take no
for an answer!
I know the last thing you need in the middle of your
struggle is a whole load of ad f